Red Alert

This year’s hottest colour has set fire to interiors across the globe and shows no sign of cooling down. From mood-boosting saturation to punchy pairings, we show you how to embrace it at home

While the design world has always held a flame for the power of red and its ability to evoke passion, energy, and a pop of joy across an array of interior applications, its widespread use had largely been reserved for those with a natural confidence for all things bold. But, when US interior designer Taylor Simon coined The Unexpected Red Theory on TikTok earlier this year, the internet’s heart was set aflutter, sparking a rouge revolution that saw the polarising colour re-enter the design vernacular in a big way. The rule, according to Taylor, suggests that inserting something red – big or small – into a room where it otherwise wouldn’t belong, can instantly elevate a space. Arguably, this classic design device has always existed, yet its popular embrace is…

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Inside Out (Digital) - 1 Issue, May 2024

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