AS YOU ADVANCE in your career, you have more experience and more connections to draw on for networking. But chances are you’ve also become a lot busier—as have the really successful people you’re now trying to meet. How do you get the attention of people who get dozens of invitations per week and hundreds of emails per day? And how do you find time to network with potential new clients or recruit new employees when your calendar is packed?
The typical advice that’s given to entry-level employees—Invite people to coffee! Connect with them on LinkedIn!—simply doesn’t work for people at the top of their careers. Instead, you need to lever-age an entirely different strategy, something I call “inbound networking.”
In the online world, inbound marketing is a term that was popularized about…
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Harvard Business Review Special Issues (Digital) - 1 Issue, Fall 2022