Don’t Let Gen AI Limit Your Team’s Creativity

Treat it as a partner in a structured conversation.

Illustration by JOSEPH CARRINGTON

NO ONE DOUBTS ChatGPT’s ability to generate lots of ideas. But are those ideas any good? In a recent real-world experiment, teams engaged in a creative problem-solving task saw modest gains from AI assistance for the most part—and some underperformed. Don’t blame the technology, says Kian Gohar, CEO of the leadership-development firm GeoLab and one of the study’s authors. Common misconceptions about generative AI, problem-solving, and the creative process are causing workers and their managers to use the tools improperly, sometimes leaving them worse off than if they’d proceeded without AI input. Gohar and his coresearcher, Jeremy Utley of Stanford University, partnered with four companies: two in Europe and two in the United States. Up to 60 employees in each firm were asked to work in small teams on a business…

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Harvard Business Review Special Issues (Digital) - 1 Issue, Fall 2024

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