WHEN IT LAUNCHED in late 2022, OpenAI’s ChatGPT reached 100 million users in two months, a feat, as one of the articles in this issue points out, that took Netflix 10 years to accomplish and Google Translate six and a half.
For businesses, this explosion of generative AI offers staggering potential for automation and disruption. Technology giants have rushed to incorporate gen AI into their offerings, and hundreds of gen AI startups have been born and lavishly funded.
But as organizations rush to incorporate gen AI—and any type of machine intelligence—into their workflows and offerings, they must navigate hype, risk, and uncertainty. Is the technology really as powerful as it seems? How can we keep our data safe? How do we craft a long-term business strategy when we don’t know what this…
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Harvard Business Review Special Issues (Digital) - 1 Issue, Fall 2024