Idea in Brief

YOUR VALUE Success in all aspects of your life relies heavily on getting others to appreciate your unique value. Just as companies need to market their brands, professionals need to craft and promote their own personal brands as well. THE PROCESS The process includes defining your purpose, auditing your personal brand equity, constructing your personal narrative, embodying your brand, communicating your story, socializing your brand, and reevaluating and adjusting your brand. Throughout, consider your target audiences and what they need to hear to better understand you and the value you bring. THE PAYOFF Crafting your personal brand will increase your visibility, expand your network, and reveal capabilities that are unique to you.…

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Harvard Business Review Special Issues (Digital) - 1 Issue, Spring 2025

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