Executive Summaries

Nowadays, to be seen as leadership material, executives are expected to reveal who they fundamentally are—not mimic some dated, idealized model.

THE NEW RULES OF EXECUTIVE PRESENCE PAGE 50 Define Your Unique Brand A New Approach to Building Your Personal Brand Jill Avery and Rachel Greenwald | page 10 For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing yourself. In this article a branding thought leader and a professional dating coach present a guide to creating your personal brand. It’s an intentional, strategic practice in which you craft and express your own value proposition, and it involves seven steps: (1) Define your purpose by exploring your mission, passion, and strengths, and thinking about whom you want…

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Harvard Business Review Special Issues (Digital) - 1 Issue, Spring 2025

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