FUNDAMENTALLY, BRANDS fessional decisions, such as whether to hire you, promote you, engage you for coaching or services, and so on. That’s why it can be so challenging when your per sonal brand has fallen out-of-date.
Take Eva, for instance. She’s a digital marketer with more than 10 years of experience managing creative teams in global enterprises and startups. She’s good at what she does but doesn’t find it stimulating anymore, help people make choices—and that’s true whether we’re talking about products, objects, or humans. When it comes to personal brands, those choices may involve high-stakes proso she applies to a variety of roles that align with her current aspirations. But she never hears back from anyone—perhaps, she realizes a bit too late, because her long-ignored LinkedIn profile showcases skills and…
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Harvard Business Review Special Issues (Digital) - 1 Issue, Spring 2025