Idea in Brief

THE CHALLENGE People use career changes to reinvent themselves all the time, but it’s important to manage one’s brand in such transitions. Doing so can spell the difference between a bungled change and a successful one. MANAGE YOUR BRAND There are five key steps in any personal rebranding: 1. Define your destination and acquire the necessary skills. 2. Craft a unique selling proposition and distinguish yourself by leveraging your points of difference. 3. Develop a narrative that describes your transition in terms of the value it offers others. 4. Reintroduce yourself, using digital media and seizing opportunities to showcase your capabilities. 5. Prove your worth by establishing and promoting your track record. THE NEW YOU Traces of your old brand may linger, but a carefully considered strategy and the ability…

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Harvard Business Review Special Issues (Digital) - 1 Issue, Spring 2025

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