Reinventing Your Personal Brand

How to change your image and create exciting new opportunities.

DORIE CLARK

YOU’VE WORKED LONG and hard, sacrificing to build a solid reputation. When you’re out of the room, you know what they’re saying: He’s an innovative marketer. She’s a terrific patent lawyer. He knows everything about the Latvian export market. But what if you now want to rebrand yourself? People reinvent themselves all the time—to take on a new challenge, shift into more-meaningful work, or rebut perceptions that have hindered their career progress. Sometimes the changes are major (a financial services manager moves into retail, a venture capitalist becomes a life coach). Sometimes the rebranding is subtle, as for an executive who wants to advance but needs to overcome the knock that he’s “not good with numbers.” Taking control of your personal brand may mean the difference between an unfulfilling job…

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Harvard Business Review Special Issues (Digital) - 1 Issue, Spring 2025

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