ENTREPRENEURS HAVE long known that writing a book is a great marketing tool for their business. And increasingly professionals who work inside organizations also recognize the power of publishing to advance their careers and distinguish themselves from the pack.
Of course, writing the book is only the start. The competition is vast, including not just commercially published works but also the million-plus self-published books released each year. The essential next step is launching your book successfully, so it has a chance to be seen by your target audience.
In today’s crowded media environment, hiring a PR firm and crossing your fingers isn’t enough. Authors need to take charge of their own promotional process. As I’ve discovered in the course of launching three books over the past six years, the strategies…
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Harvard Business Review Special Issues (Digital) - 1 Issue, Spring 2025