5. How to Tell Your Story on LinkedIn

ALEX COOLEY

YOUR LINKEDIN PAGE is often the centerpiece of your online career persona, yet most of us barely consider what we’re offering there. We serve up a motley buffet of achievements, experiences, identities, missions, and passions for readers to shovel through. Or we go the other way and set a sparse table with only the four basic food groups: name, current job, previous experience, and education. The first approach overwhelms the reader—employer, investor, client, or ally—and the second leaves them starved for information and less likely to connect. The opportunity is lost and we all go hungry. No matter how great you are in a role, if you can’t articulate your value, it’s that much harder to gain the sponsorship you need to move into the leadership positions you seek. With…

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Harvard Business Review Special Issues (Digital) - 1 Issue, Spring 2025

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