It’s been non-stop for HIC since BAZAAR last spoke to founder Lihui Li. In 2016 alone, the cold-pressed juicer launched stores in prestigious malls; products like a range of vegan ice cream, HICFREEZE; a juice vending machine; the HIC Plastic Cleanse campaign; and a superfood café. All that, and Haute Shot, BAZAAR’s limited edition juice. So what’s in store for the year ahead? Soup, Li says, and a whole lot more hard work.
Having grown HIC into a multidimensional F&B brand, what advice do you have for budding entrepreneurs?
It’s crucial to have a kick-ass team beside you; keep your customers on the same side instead of the opposite for a sustainable business model; admit your wrongs and move on; and success should be a never-ending, ever-evolving goal.
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Harper's Bazaar Singapore (Digital) - 1 Issue, March 2017