THE F1 ANALYST

BEN EDWARDS

F1 AIMS TO HIT THE JACKPOT Las Vegas has launched itself onto the scene with the aim of becoming one of the key Formula 1 weekends of the next decade and a big earner for the sport. A revenue of $500 million is expected in this first year with more to come in the future, generated by rising F1 passion in the USA combined with the unique mix of entertainment the city presents: from gambling to dining out, from concerts to one-offs such as the opportunity to buy a Lewis Hamilton Mercedes F1 car at auction. It all adds to the thrill and cash outlay. It seems like a different world from the last time F1 raced in Las Vegas, when the crowd size of around 30,000 was pitiful despite the fact…

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GP Racing UK (Digital) - 1 Issue, December 2023

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