CRAFTING AN EMPIRE

Rachel Bowie

NICOLE SHARIAT FARB Age: 36 Current city: San Francisco Family: Husband Michael, 35; twin boys, 8 months Education: Loyola University Chicago; University of Chicago Booth School of Business AFTER HER 2011 WEDDING banker Nicole Shariat Farb spent hours sourcing supplies from craft stores to create cute homemade thank-you notes she’d seen on Pinterest. Then she got to work — and botched the project. “They looked like a 4-year-old had made them,” she says with a laugh. Obsessed with the idea of simplifying crafting for fellow beginner DIY-ers, she quit her job in 2013 to start Darby Smart, an e-marketplace that sells ready-made craft kits. Tens of thousands of sales later, her business is blowing up. GH asked her how she turned her fun hobby into a full-time gig. I DID RESEARCH IN A MICHAELS PARKING LOT. Crafting…

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Good Housekeeping (Digital) - 1 Issue, Jun-15

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