58 PERCENT OF YOU CAN’T BE WRONG

BY BRENDAN JAMES

THE details of a recent AusPlay Survey focused on golf participation and engagement made for some interesting reading. Some of the key findings were: • The annual population estimate for adults 15-plus participating in golf was 986,479, and was heavily skewed towards males which accounted for 81 percent of participation; • Golfers added more than $985 million to the Australian economy annually; • Fun/enjoyment (58 percent) was the main motivation for playing golf, followed by social reasons (46 percent), and physical health/fitness (33 percent). The report, funded and led by Sport Australia, concluded that despite a downward trend in participation during the past three years, net growth market opportunity is “fairly healthy as there are many adults, especially older males, considering taking up golf. One reason that interest may be limited to older age groups…

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Golf Australia (Digital) - 1 Issue, June 2019

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