Forbes 30 Under 30

They're automating more than ever, deploying AI in manufacturing (powering more-sustainable delivery routes), marketing (mass customized ads) and much more. As for the rest of the entrepreneurs on the 2024 Forbes 30 Under 30: They're fighting climate change with carbon credit marketplaces, reinventing the 911 call, building banks and brewing up eco-friendly plastics. To assemble the list, Forbes editors (with the expertise of independent judges) evaluated more than 11,000 candidates, judging them on financials, impact, creativity and potential. The final product: 600 go-getters across 20 industries-and an advance peek into things to come.
KENDALL JENNER
Age: 28. Founder 818 Tequila
While scores of celebs lean on their famous names to hawk expensive spirits, Jenner started her tequila brand, 818, incognito. Before publicly launching in 2021, the model and member of the Kardashian Jenner clan anonymously submitted her reposado to the 2020 World Tequila Awards-and took home the category's top prize. "I wanted the liquid and the brand to stand on their own and for people to love it without me even having to be a part of it," she says. The award-and her 300 million followers on TikTok and Instagram-helped her sell more than 123,000 cases of 818 in 2022. Bottles start at $30, with Eight Reserve añejo retailing for about $150. Forbes estimates 2022 sales were around $25 million. Beyond 818, this year Jenner has scored modeling gigs with brands including Calvin Klein, Prada and Stella McCartney and reportedly continues to rake in millions appearing on her family's Hulu reality show, The Kardashians.
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DYLAN JOHNS...