FRENCH FLAIR GETS MUDDY

Peugeot re-enters the pickup space, but can it be more than niche?

Pawan Dhingara

Pick any sales month and out of the top ten performing vehicles, three will be pickups. Look a little further down that list you’ll also see newcomers like the GWM P Series and Mahindra Scorpio putting up a brave fight too. So if you’re an automaker with an interest in taking a slice of the market share, the data is simply too hard to ignore. Peugeot obviously agrees… However, it’s a tough segment to disrupt. Allegiances are strong, communities are knowledgeable, and take a hard, skeptical view of anything new. In order to claw one’s way in, the product needs to arrive with higher specifications at a fairly decent price, while ensuring that the workmanlike fundamentals like power outputs, cabin derivatives, and towing capacity mirror their rivals. Still, even as…

You're reading a preview of

FHM Sweden (Digital) - 1 Issue, March 2022

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.