Making vermouth cool again

Roberto Bava owner of Cocchi is known for leading a movement to revive vermouth, transforming it from a product once considered extinct into a contemporary, trendy drink favoured by a new generation of bartenders.

Roberto Bava is head of his family-owned Giulio Cocchi winery, a boutique house of premium sparkling wines, Italian vermouth, and aperitifs situated in Asti, in Italy’s Piemonte wine region. He is best known for bringing back the “di Torino” appellation for authentic premium vermouth, sparking the industry to push for the European IGP (Protected Geographical Indication) status for the product. Since 2019, Roberto has been President of the Vermouth di Torino Consortium of Producers, which oversees and regulates this category. He sought to relaunch a high-quality product that is as good as the traditional, original versions of the past, imprinted with the Torino label, where it all began. Today, Roberto continues to be an advocate for the Italian wine and aperitivo culture around the world. Thanks to his efforts in…

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epicure (Digital) - 1 Issue, February - April 2025

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