ELLE DECOR (Digital)

ELLE DECOR (Digital)

1 Issue, November 2019

New Wave

THE MANHATTAN NORDSTROM FLAGSHIP IS FUTURE-THINKING.
New Wave
DAWN CLARK, THE SENIOR VICE PRESIDENT OF store design for Nordstrom, has an excellent answer for anyone wondering whether brick and mortar is still a worthwhile spiritual and financial investment in a 21st-century retail landscape. “Thankfully, we’re not building in brick and mortar anymore—it’s glass and light,” she quips. More specifically, Nordstrom’s first New York flagship, which opens October 24, is a grand, 320,000-square-foot statement on the importance and pleasure of IRL shopping in an ever more digitized world. Clark and the Seattle-based company spent three years hunting for the perfect sizable location and landed on the base of the Central Park Tower luxury condominium—the tallest residence in the world—at the intersection of 57th Street and Broadway. In the process, space opened up in two other adjacent properties, a landmark building designed…
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ELLE DECOR (Digital) - 1 Issue, November 2019

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