Sailing the seas

Sally Clark finds out why the massive growth of the cruise industry is a win for dancers.

– SALLY CLARK

THE last 25 years has seen phenomenal change in the cruise industry worldwide. More boats and larger vessels now boast on-board experiences and facilities to rival the world’s best resorts and amusement parks as well as theatre entertainment options you’d once have to travel to Broadway, the West End or Las Vegas to see. Whilst technical innovation can be attributed to many of the developments, much of the change is a result of direct investment by the cruise companies in facilities and experiences. The aim? To lure the traveller to their product, as they compete for passengers in this ever-burgeoning industry. It’s not just the travel industry that’s reaping the rewards. As global cruise brands vie for their share of this lucrative market, increasing numbers of Australian production companies, agents,…

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Dance Australia (Digital) - 1 Issue, April/May 2017

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