HEAVYWEIGHT ALLIANCE

Watch Industry Legend Jean-Claude Biver To Help Grow Budding Brand Norqain

Alvin Wong

It appears that Jean-Claude Biver has had enough of semi-retirement. When he handed over the reins as the president of the LVMH watchmaking division to its new CEO Stéphane Bianchi in 2018, Biver insisted that he was not calling time just yet on an illustrious career that spanned over 45 years. Earlier this year, Biver announced that he would be launching JC Biver Watches, a new and exclusive high-end independent watch brand. And now, the man has come out to throw his weight behind Norqain, a young family-owned brand offering mid-luxury, adventure-inspired timepieces. Founded only in 2018, Norqain is said to be led by a team that averages just 35 years old in age. So having Biver join the company as the brand’s advisor to the board would seem like a…

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CROWN (Digital) - 1 Issue, Issue 3 2022

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