SMALLER IS BIGGER

INFOCUS Acouple of years on from the ejection from the parent ship, things are starting to look a lot brighter for OM Digital Solutions… which you and I previously knew as Olympus. There was much murmuring at time that a hard road lay ahead and, to some extent it did, but there were benefits from getting out of Olympus… specifically that the camera business started to get the attention it deserved, both creatively and financially. Previously, it was third in line behind the scientific and medical operations. The OM System branding is starting to gain recognition and here OMDS is working on a global marketing strategy anchored on the tagline “It's in our nature”… which I'll get to in a minute. At the hearteningly upbeat unveiling of the OM-1 Mark…

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Camera (Digital) - 1 Issue, Issue 426

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