AT THE FRONT OF THE Q

A hit almost the moment that it was launched, Leica's Q series cameras now enjoy cult status ever since, and the Q3 is the juiciest of model so far. It's the priciest too, but you get a lot of Leica lovin’ for your money.

PAUL BURROWS

ON TRIAL LEICA Q3 Do you wonder whether camera designers are surprised when a new model turns out to be a big hit? After all, for it to get to market (many don't), plenty of people along the way must have thought it was a good idea. But how good? For Leica, its heritage casts a long shadow over any new camera project, especially one that makes significant breaks with tradition which is why there's been the softly-softly approach to the digital Ms. So there must have been a bit of trepidation when the wraps came off the original Q back in early 2015… and some relief when it was so enthusiastically embraced by the market. Tellingly, the Q concept works as much because of what it isn't as because…

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Camera (Digital) - 1 Issue, July - August 2023

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