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Business Traveller Asia-Pacific Edition (Digital)

Business Traveller Asia-Pacific Edition (Digital)

1 Issue, September - October 2024

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The inside scoop

We chat to the global brand leader of W Hotels about its evolving identity and whether there are too many brands out there
The inside scoop
How did you get into hospitality? I started out as a bellman while I was in college and I loved being in hospitality. I found my way to Starwood when it was just launching in 2002. I’d read about this cool new brand that everyone was buzzing about called W Hotels. I’d never seen anything like it: it spoke to all your senses; it had a point of view on music and design; it cared about personality not just skill. It felt like a totally different vibe that I wanted to be part of. I made it my mission to work there, faxed (!) my resume to the new W in Chicago and got hired. What attracted you to the brand side of hospitality? Branding is all about how decisions are made around…
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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, September - October 2024

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