Business Today (Digital)

Business Today (Digital)

1 Issue, 29 October 2023

WINDS OF CHANGE

1 DECLINING TV CONSUMPTION HAS DRAGGED DOWN TRPs OF HINDI TV SERIALS, THE LARGEST SERIAL INDUSTRY IN INDIA 2 THE PLUNGE IS PARTICULARLY STEEP WHEN THE URBAN NUMBERS ARE LOOKED AT IN ISOLATION, SINCE OTT HAS LARGELY BEEN AN URBAN PHENOMENON 3 ONCE KNOWN FOR MULTI-YEAR RUNS, MORE THAN 60-70 PER CENT SHOWS GO OFF THE AIR WITHIN A YEAR NOW 4 BUT REGIONAL LANGUAGE SOAPS STILL ENJOY HIGHER TRPs COMPARED TO HINDI 5 IN HINDI, PRODUCERS AND TV NETWORKS ARE FOCUSSING ON A NEW FORMAT OF 25-100 EPISODES CALLED ‘TV+’ FOR OTT PLATFORMS SUCH AS AMAZON MINI, DISNEY+ HOTSTAR AND JIOCINEMA 6 THEY ARE MADE ON A BUDGET OF 2–3X OF THE ₹7-10 LAKH SET ASIDE FOR AN EPISODE OF A TV SERIAL, AND MAY EVEN GO UP TO ₹30-50 LAKH AN EPISODE, PRODUCERS…
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Business Today (Digital) - 1 Issue, 29 October 2023

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