POCKET ROCKET

MobiKwik has emerged as the Best Fintech in Payments as it transforms payments with innovations like Pocket UPI

TEENA JAIN KAUSHAL

BEST FINTECH IN PAYMENTS MOBIKWIK MOBIKWIK, A 15-year-old Gurgram-based fintech company, is transforming digital payments with innovations like Pocket UPI, a product that enables users to make UPI (Unified Payments Interface) transactions through their MobiKwik wallet rather than directly linking a bank account. “Since its launch in early 2024, MobiKwik has experienced a fivefold growth in wallet market share, highlighting the company’s ability to drive product adoption through innovation,” says its Co-founder and CFO, Upasana Taku. It currently holds a 24% market share, making it the largest wallet provider in India. For many Indians, multiple small transactions can lead to challenges, including a cluttered statement or an increased risk of fraud. “With Pocket UPI, users can load a small amount into their MobiKwik wallet and use it for transactions without…

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Business Today (Digital) - 1 Issue, 5 January 2025

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