EMPOWERING CUSTOMERS

ADITYA BIRLA CAPITAL has been moulding its products according to the specific needs of their customers, in the process of keeping the customer first. “We aim to build a deep understanding of customer profiles and provide them best-in-class solutions,” says CEO Vishakha Mulye. Aditya Birla Capital adheres to a “Customer First, Compliance First” philosophy. This policy has made them win the Best NBFC (Innovation) category. Lending: A focus on prudent risk management ensures stable growth. By prioritising the right customer segments—95% of the company’s retail lending customers are either new to credit or possess a CIBIL score above 700—the NBFC maintains its asset quality. Health Insurance: The company has disrupted this space with its “Health First Model.” By incentivising healthy behaviour, customers experience reduced loss ratios. Collaborating with in-house health coaches…