Too Little, Too Late?

The first-ever Android-run BlackBerry, the PRiv, comes with the legendary BlackBerry features the company is known for, but is priced too high.

By NIDHI SINGAL

A few years ago, the iPhone and Android platforms took the smartphone world by storm, and players who dominated this space at that time started losing out. Nokia’s Symbian, for example, gave in and its smartphone portfolio was sold off to Microsoft. BlackBerry, which was once a cult, revamped its operating system to come up with BlackBerry 10 OS to stay relevant. The OS offered flawless productivity and multitasking, but again, the company did not have the necessary apps to take on competition. Now, BlackBerry is trying something new – adopting the Android operating system for its hardware. But is it too little, too late? Physical Keyboard Is Back Be it the BlackBerry Bold 9900 or the Playbook tablet, it always offered sturdy devices. The overall build quality, including the display, the…

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Business Today (Digital) - 1 Issue, February 28, 2016

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