The real show stoppers were a bevy of new compact sports utility vehicles mostly stamped in neat metal frames and ideal for the fast-expanding Indian middle class. The post-liberalisation economic boom and rising incomes have helped the industry raise aspirations where the average ticket size of cars has now touched `5 lakh – a quantum jump from `3.2 lakh five years ago. Banking on the growing propensity to spend more on cars, companies have pushed the envelope to develop new-generation vehicles, with SUVs and crossovers dominating this season of the motoring show. From Hyundai’s HND-14, a sub-four metre SUV that boasts multi-function lifestyle in its acclaimed fluidic styling, to Maruti Suzuki’s aggressively priced Vitara Brezza, which is expected to change the way Indians perceive the fast-growing market, were the most…
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Business Today (Digital) - 1 Issue, February 28, 2016