ENTERTAINMENT ON THE GO

Entertainment companies and start-ups are betting mega bucks on digital platforms.

By AJITA SHASHIDHAR

“Over 180 million satellite TV viewers are paying anywhere between 200 and 450 for their TV connection. Can you entice at least 20 million viewers to pay for 100 more for digital content, which they can have on demand?”JYOTI DESHPANDE, CEO, Eros International If you walked into the office of the CEO of a broadcast company some 18 months ago, the conversation invariably centred around their forthcoming big-ticket television shows. With the television distribution ecosystem beginning to get digitised and the consumers getting access to better quality television viewing, every broadcaster was more than willing to shell out crores on high-concept shows. The game was to strengthen their offerings of high-definition channels. While Star India didn’t get tired of talking about its `100-crore investment on the epic Mahabharata, Sony Pictures was…

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Business Today (Digital) - 1 Issue, February 28, 2016

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