Negroni

The origin of a legend

ELENA BANFI

One part of Gin, one of Campari, one of Vermouth of Torino. Here's the perfect mix, the recipe of the world most aristocratic cocktail, one of the first displays of the Made in Italy. The bartending star Luca Picchi retraces its captivating history in the book Negroni Cocktail Una Leggenda Italiana (An Italian Legend), published by Giunti Editore with the collaboration of Campari. The author sheds light on a piece of Florentine history and recalls the adventurous life of count Camillo, inventor of the Negroni, through the Florence's high society salons, the rituals of the American Golden Age of Cocktail, the historic cafes Casoni and later Giacosa, to arrive at the brilliant intuition that turned the cocktail world upside down: to add a third of Gin to the Milano-Torino cocktail…

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Bespoke the chic and the cool (Digital) - 1 Issue, No. 14

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