Vertu Aster

Handmade in England to complete Vertu’s world

PAOLA PERFETTI

Vertu is one of those few brands in the world able to mix two seemingly incompatible worlds: timeless luxury and always evolving technology. It was not long ago that the maison of Church Cookham, Hampshire, UK, introduced to the market its “Signature Touch” models, aimed at a masculine audience on the look for a professional and business oriented feel. Now it’s the time for “Aster”, a younger and more lifestyle oriented smartphone that dares to be even “cheaper”. It clearly aims to please a wider audience, on the trail of Constellation, a smartphone by Vertu that had 30% of ladies among the ones that bought it. “Aster” comes after a two years long market research and analysis on prospect customers and follows the lead of its predecessors: Massimiliano Pogliani, CEO…

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Bespoke the chic and the cool (Digital) - 1 Issue, No. 11

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