Low cost, low comfort? The main airline companies reverse and invest in art de vivre sector. To come back to those times when flying was also a style experience. The revolution starts from the taste: new partnerships with the most talented chefs who changed the meaning of inflight cate-ring, turning the rest service into a real gourmet experience. Tasting emotions among the stars. Usually, Michelin stars. As it happens with Culinary Delights programmes by Lufthansa, where starred chefs sign the first class menu, and Taste of Switzerland by Swiss, with Swiss delicacies reinvented by cantons's chefs and created for premium class passengers. As its high-flying French cuisine testimonial, Air France chose its most shining examples - Joël Robuchon, Régis Marcon, Guy Martin, Anne-Sophie Pic and Michel Roth: "the challenge is…
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Bespoke the chic and the cool (Digital) - 1 Issue, No. 11