Creed

In Milan it opens the boutique of the famous perfume house

GIULIA LENZI

In the heart of Brera district, 17 via Madonnina, the Italian distributor Calé, who will celebrate its first 30 years of relationship with the brand Creed in 2015, opened the Milanese Creed’s boutique. Creed, the excellence brand with a centuries-old history, is one of the most important Artistic Perfumery brands still today. Fifth store in the world after Paris with two boutiques, Dubai and New York City. The architecture and the design highlight the innovative philosophy of the brand, combined with the best tradition: teak parquet, white colour chosen for the space and ultramodern materials like Corian for the furniture and shelves and high poles of stainless shining steel. “It is to accent the precious essences of the maison”, the brand, known for naming its perfumes Millesime, told us during…

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Bespoke the chic and the cool (Digital) - 1 Issue, No. 11

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