Saying ‘I Do’ to Simplicity

Young couples embrace simple weddings

By Ji Jing

In early March, a couple in Jiaxing, Zhejiang Province, grabbed social media headlines by hosting a wedding that only cost 5,000 yuan ($690)—a number well below the average cost of weddings in China. According to market consultancy iiMedia Research, 40.4 percent of newlyweds in China spent between 50,000 to 100,000 yuan ($6,901 to $13,801) on their weddings in 2022, while 33.7 percent allocated a budget of 100,000 to 200,000 yuan ($13,801 to $27,602) for their nuptial celebrations. The couple in Jiaxing took a minimalist approach to their big day by foregoing elements typically associated with weddings in China today. Instead of hiring a professional wedding emcee to lead the proceedings, they hosted the wedding themselves. During the ceremony, they shared their love story and thoughts on marriage with the family and friends…

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Beijing Review (Digital) - 1 Issue, Vol.67/No.18

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