Evolution SHAPING THE NEXT WAVE OF APPLE TECHNOLOGY IN 2025

Apple faces a pivotal year in 2025, balancing innovation with market pressures. Efforts in mixed reality, Apple’s generative AI project, the company’s 2030 carbon-neutral pledge, and growth in its services division with platforms like TV+ will all play a role in elevating the firm. MIXED REALITY AMBITIONS Apple is making significant strides in mixed reality, aiming to solidify its leadership in the burgeoning AR/VR market. Following the 2023 launch of the Vision Pro, a $3,499 premiumheadset that received mixed reviews, the company is reportedly developing a more affordable version of the device. Rumoured to be called the “Vision Pro Lite,” this new model is expected to launch in late 2025 or 2026, targeting mainstream consumers who found the original Vision Pro’s price point prohibitive. By introducing a lower-cost option, Apple…

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Apple - 1 Issue, #691

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