WILL APPLE’S FBI TUSSLE TAKE A BITE OUT OF THE BRAND?

The revelation that the FBI was able to break into a secured iPhone without Apple’s help won’t take a bite out of Apple’s brand reputation, but consumers will be looking for security improvements soon. The Apple brand has already withstood worse. In 2014, hackers posted nude photos of Jennifer Lawrence and other celebrities after guessing their passwords and breaking into their Apple iCloud accounts. Beyond security, Apple has faced complaints that the iPhone 6 Plus bent too easily and that the iPhone 4 lost signal strength when users held it a certain way. In each case, Apple’s reputation recovered - and the company went on to sell 232 million iPhones last year. And on Thursday, crowds formed at some stores as the new iPhone SE went on sale, though the company hasn’t…

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Apple (Digital) - 1 Issue, #232

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