El ‘ABC’ de la alta relojería / The ABC of haute horlogerie

When speaking of haute horlogerie, reference is generally made to certain prestigious brands; they have achieved general recognition based on their history or business success. However, what really defines haute horlogerie and how to know if a piece or brand really belongs to the category. While there is no universal criterion to clearly define the differences, we can talk about certain key points that can help us better understand where the difference lies. To start mentioning the criteria, we begin with the ABC of haute horlogerie in reference to the following concepts: Art, Beauty and Quality. The ‘Art’ defined as the capacity or ability to do something, making direct reference to the manual and artisan work that must be carried out by the master watchmaker in the manufacture of each piece of…

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Amura Yachts & Lifestyle (Digital) - 1 Issue, No. 143

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